Inside the Archives With Hospitality’s Secret Keeper

Mark Young, archivist at UH’s Hilton College, studies everything from soap wrappers to Christian Dior-designed uniforms to tell the nuanced history of hospitality. 

Story by DeAnna Janes
Photography by Anthony Gollab

Inside the Archives With Hospitality’s Secret Keeper

Mark Young, archivist at UH’s Hilton College, studies everything from soap wrappers to Christian Dior-designed uniforms to tell the nuanced history of hospitality. 

Story by DeAnna Janes
Photography by Anthony Gollab

Mark Young stands in front of a red painted wall hun with a variety of hotel keys and a framed portrait of Conrad Hilton

On any given day in Houston, humidity is the sole owner of the real estate above the brow. It’s so hot, in fact, that a short walk can result in a slow drip south of the jawline. Luckily for Mark Young, Ph.D., he has access to one of the coolest spots on the University of Houston campus. 

A historian and archivist at the Conrad N. Hilton College of Global Hospitality Leadership, Young looks after the school’s vast Hospitality Industry Archives. The collections constitute one of the world’s premier repositories of hospitality history, which draws researchers, industry leaders and international media. 

Within its walls, shelves are brimming with boxed and stacked materials, old hotel magazines and vintage menus, prewar packaging and photographs, film memorabilia, and stationery from decades past. For preservation reasons, the room’s temperature is kept extra cold, its humidity super low. 

“If I have a meeting across campus, the first thing I do is hang out in the archive for about five minutes to cool down,” Young says, smiling. 

Cool in every sense of the word, the archives are not just a spot to harbor relics of an ever-evolving industry. It’s here that the hospitality industry keeps its receipts, compiling a living, breathing testament to history set against the quiet hum of preservation. 

The Origin Story

Built in 1989 and funded through the Conrad N. Hilton Foundation, the archive underwent a massive renovation in 2009 after receiving a $1.5 million gift from UH alums Nick (’73, Hon. ’12) and Vicki (Hon. ’03) Massad. The Massad Family Library Research Center and Hospitality Archives then opened in February 2010, stretching 8,400 square feet across multiple floors. 

While working toward a doctoral degree in history at The University of Texas at Austin, Young was employed by the LBJ Presidential Library, then the Dolph Briscoe Center for American History in Austin. When he and his wife moved back to Texas in 2008, he landed at the Hilton College archives. 

“The dean who hired me, Dean [John T.] Bowen, said, ‘We’ve got something special here. Let’s build it out and make something,’” Young says. 

Build it out, Young did. Over the years, the collections have grown to include corporate records, advertising materials, human resource manuals and executive papers from hospitality icons such as Conrad Hilton, Bill Marriott, Norman Brinker and Marie Dobson. Interest in the collection has grown, too, with the archives attracting historians, Princeton students studying architectural design, big-name Hollywood veterans and scholars from abroad. 

“We get researchers who come in from Europe,” Young says. “I have found that because it’s a nonstop flight from London to Houston or Amsterdam to Houston, we get a fair amount of European scholars.” 

The Everyday Details

Though nostalgia might play a small role in a visit to the archives, the real reason such interest abounds is that the static and dynamic collections (the Hilton group continues to add to its archives) have become a global research hub, retaining record of an industry that is a cornerstone of the global economy. 

For Young, it is imperative that the historical record of the hospitality industry is preserved. One of the materials he uses to represent this concept is Conrad Hilton’s monthly performance letters, which Hilton personally wrote and physically mailed to his general managers. 

“This was preinternet, precomputer,” Young says. “I’ll show these letters to GMs who drop by, and they are just blown away. They can’t believe the work that went into them and how far we’ve come.” 

Advertising cost breakdowns for major titles, such as National Geographic and Time, and now-defunct hotel magazines that were never scanned digitally — these relics are evidence of how the hospitality industry has evolved. Calling “today’s trash tomorrow’s treasure,” Young cites toiletry packaging from the 1940s as a reminder that even the smallest detail can carry historical weight. 

“We save everything that’s branded,” he says. “We have one soap wrapper with the Hilton logo from that time period on it. On the back, it lists all 11 Hilton hotels. Based on what’s listed, we’ve been able to figure it was from roughly 1947.” 

The Detective Work

With something as disposable as a soap wrapper, Young and his fellow historians can understand how Hilton was advertising at the time and presenting his brand to the world. Young says that doing fun detective work like this is all part of the job. Sometimes, though, it goes beyond the lighthearted Sherlock Holmes case and really hits home. 

Years ago, a woman contacted Young inquiring about a poem her father had penned on stationery from the Denver Hilton Hotel. With her father now deceased, she wanted to know when it might have been written. Drawing from clues offered by the single sheet — the Denver Hilton opened in 1960, and no ZIP code was listed, which means it was written pre-1962, when ZIPs were introduced — Young was able to at least nail down a timeframe for her. 

“I got a very nice email back about how grateful she was. That still sticks with me,” he says. 

Evidence that the archives exist beyond industry, stories like these are why Young gets up in the morning. He says his greatest joy comes from not knowing what each day will bring. 

“I’m constantly learning something new,” he says. 

Archivist Mark Young holding a historical item in the UH Hospitality Archives
Man with white gloves holding a key in the UH Hospitality Archives
Open box from the UH Hospitality Archives

Conrad Hilton: The Myth vs. The Man

Young dedicates much of his time to studying and sharing the Conrad Hilton collection; it is, after all, the largest in the archives. But any notions that the hotel magnate always lived a charmed life are dispelled once Young describes Hilton’s childhood. 

Born in territorial New Mexico, the man who would become synonymous with global hospitality was raised in a little town that barely registers on today’s maps. Young has pictures of the house Hilton grew up in: With sun-dried bricks made of earth, water and straw, it’s a far cry from the modern designs that would eventually bear his name. 

“He came from very humble beginnings but chose a very successful path forward,” Young says. “He chose hotels out of dumb luck. A fun piece of trivia: The first hotel bearing his name is still in existence in downtown Dallas. It’s not a Hilton anymore; it’s a Hotel Indigo. But it’s still standing.” 

According to Young, many hospitality giants come from modest origins. Take Norman Brinker, who started his restaurant empire with a single Steak & Ale in Dallas, or Bill Marriott, whose parents founded a nine-stool A&W Root Beer stand in Washington, D.C., then expanded it into the Hot Shoppes franchise. The best part, Young says, is that they were all eager to pay their success forward. 

Young sits among the rolling stacks featuring large portraits of Conrad Hilton and his sons, Barron (far left), Nick and Eric. 

Young sits among the rolling stacks featuring larger-than-life portraits of Conrad (left) and his sons, Barron (far left), Nick and Eric. 

Young sits among the rolling stacks featuring larger-than-life portraits of Conrad (left) and his sons, Barron (far left), Nick and Eric. 

The Coolest Revolution

One of the lesser-known turning points revealed by the archives is the 1950s air-conditioning revolution. Young says an advertisement revealed to him the impact of air-conditioning not just on hospitality but on the urban economy as a whole. 

Holding up an original advertisement from the ’50s, Young points out the man wearing a suit as he sits on the chair inside his hotel room and reads the paper. Meanwhile, a woman believed to be his wife stands near him, dressed in heels and pearls. 

“I love that the woman is wearing her pearls. That’s, of course, the only way my wife and I travel,” Young says, jokingly. 

Printed atop the page, a statement reads, “Hilton Hotels lead the way in air-conditioning.” 

It was customary for Hilton’s hotels in the South to have AC; however, his properties in Chicago, New York and elsewhere went without, leading to staff layoffs during the sweltering summer months. Taking out a loan to equip every one of his hotels in the northern states with AC, Hilton, in turn, not only kept his guests comfortable but also enabled the hotels to keep their employees staffed throughout the year. 

“Once they air-conditioned the buildings, it created a 12-month convention business and transformed hospitality into infrastructure,” Young says. “That loan was paid off in a few short years.” 

Of course, climate control wasn’t the only way the industry quietly redefined modern life. As hotels reengineered buildings, they were also recalibrating culture. 

Hospitality often responded to social change before it was fully normalized. A perfect testament to that is Marie Dobson. Just 19 years old when she started her career in hotels, Dobson would retire as president of Hilton Reservations in the 1990s, shattering the glass ceiling on her way out. 

“These archives really do show a reflection of our society as we have evolved.” 
— Mark Young, Ph.D., Historian and Archivist, Hilton College
Wearing white archivist's gloves, Young sits smiling in the Hilton archives

“She saved everything,” Young says of Dobson’s meticulous records — a paper trail tracing the evolution of reservations from telegrams to telegraphs to telephones to, eventually, computers. 

Her career unfolded alongside another shift happening in plain sight. As more women were traveling solo for work or simply for independence, Hilton met the moment with his 1950s Lady Hilton concept. Outfitting his hotels with female-only floors, ironing boards as built-in amenities and perfume bottles stamped with the Hilton logo, he was engineering the glam room before the glam squad became a thing. 

The Hollywood Factor

From lived history to performed history, the hospitality archives not only reflect society but also shape how society sees and remembers itself. Aiding production teams for such iconic television shows as Matthew Weiner’s “Mad Men” and historical big-screen features like Steven Spielberg’s “Bridge of Spies,” Young has helped Hollywood get the details right — down to how hotel linens were folded. 

“For ‘Mad Men,’ they wanted to know about Hilton’s hotels in 1963,” Young says. “That was such a pivotal year. Conrad was on the cover of Time magazine; he’d just opened 13 hotels around the world.” 

There was one aspect of the show, however, that producers got wrong, according to Young. He says it was a decision made without his guidance. 

“I remember watching, and the actor they got to play Conrad [Chelcie Ross] was pretty good, but the moon stuff was not. Building the Lunar Hilton was an idea of Barron Hilton’s, Conrad’s son, who was an aviator,” Young says. 

As for Spielberg’s team, they get high marks from Young. “They even folded the napkins on the tables of the Berlin Hilton restaurant perfectly,” he says. “They really did a good job, and it’s the little details that matter.” 

Honoring Evolution

One of the newer additions to the Hospitality Industry Archives is The Hall of Honor, a pseudo-museum located on the lower floor off the lobby entrance that invites visitors to explore the evolution of the industry through restaurant, hotel and other hospitality memorabilia. Amid the host of artifacts is a Howard Johnson waitress uniform — its aquamarine-and-ivory houndstooth standing out in a sea of archives. 

Close-up of a teal houndstooth Howard Johnson's waitress uniform

In the mid-1960s, Howard Johnson recruited Christian Dior to design its waitress uniform.

In the mid-1960s, Howard Johnson recruited Christian Dior to design its waitress uniform.

“That uniform was released in the mid-’60s,” Young says. “Howard Johnson was trying to update their image, and the person they recruited to design it was Christian Dior.” 

Though it might be a small detail — a pattern, a hemline, a name stitched into fashion history — it tells a much larger story. 

“These archives really do show a reflection of our society as we have evolved,” Young says. 

From shifting gender roles to globalization, from the convention economy to design evolution, hospitality is service. It’s culture. It’s life. Hospitality is how we relax, gather, negotiate, celebrate and even grieve. It’s luxury, but more than that, it’s simplicity. 

“Despite all the bells and whistles, a nice clean room, a nice pillow — those simple things still matter,” Young says. 

So, next time the Houston sun is bending your will to live, make an appointment to visit the Hospitality Industry Archives with Young. Take in the cold air, luxuriate in the quiet corners, hold the empty soap wrappers. And think about the flight attendant who traveled alone, the convention in July made possible because of air-conditioning and the history folded into the dinner napkins featured for no more than 30 seconds in Spielberg’s war-torn thriller. You’ll be better for it. 

Hilton Highlights

Historian Mark Young’s favorite things in the UH Hospitality Industry Archives. 

From 19th-century menus printed daily to a Rolodex so perfect it could still run a hotel empire today, these are the items that stand out among thousands to the man responsible for the archives’ safekeeping. 

Conrad Hilton's Rolodex

Conrad Hilton’s Rolodex

Still in pristine condition, Conrad Hilton’s personal Rolodex is a time capsule that reveals the power and precision of his hotel empire. Everything is meticulously typed, creating a marvel of analog perfection that Young says, “shows who was important to Conrad.” To keep the Rolodex preserved, Young wraps the fancy address book in tissue and protects it further in a box all to itself.
1976 AFL game ball presented to Barron Hilton

AFL Game Ball

Barron Hilton, son of the Hilton empire founder, was the original owner of the San Diego Chargers (now the Los Angeles Chargers). “He helped create the AFL, which is now the AFC,” Young says. “When they merged the two leagues together, Barron was one of the executives championing a Super Bowl.” This game ball was given to Barron on Oct. 8, 1978. According to Young, Barron attended every home game for the San Diego Chargers “until his health got the best of him.” 
An 19th-century hotel menu preserved in a large archival book

19th-Century Menus

These vintage menus dating from the 1850s to the 1870s are more of Young’s favorites. “You have to remember there was no refrigeration back then,” he says. As a result, you won’t see a seafood section stamped on a lot of them, because fish would have spoiled by the time it reached the hotel. Menus were printed daily, with the date and a soup of the day, making them tiny snapshots of moments in time. “We only have a few menus that are west of the Mississippi,” Young says. “Development had just not gone that far West [yet].”
Bottle of Darnoc Vodka next to a gold-printed shot glass

Darnoc Vodka Bottle

In the mid-1960s, Hilton had an in-house brand, which included spirits. When trying to come up with a clever name for the bottles of vodka, Young says they wanted a moniker that sounded Russian. “A gentleman who worked for Hilton came up with the idea of calling it Darnoc, which is ‘Conrad’ read backward.” Young inherited the bottle on behalf of the archives and vowed to keep it sealed and stowed away with the archives’ gold-printed shot glasses from former President John F. Kennedy’s inaugural galas. “They’re priceless. They’re the only ones I know that still exist.” 

Vintage Soap Wrapper

“Today’s trash is tomorrow’s treasure,” Young likes to say. That is certainly the case with this soap wrapper from the 1940s, which lists all 11 Hilton hotels on the back. Those hotel names offered a clue to an exact year: 1947. A soap wrapper may seem disposable, but for Young and fellow historians, it’s a way to understand how the Hilton brand showed up in the world during that time. “We save everything that’s branded,” he says. 
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