#Success

The University of Houston has taken a giant leap forward in the realm of social media performance. Over the past year, the University has demonstrated a remarkable ability to connect with its audience of students, faculty, staff and alumni. The latest data from Rival IQ, a company that focuses on social media marketing analytics with advanced competitive analysis, shows that UH has surged from No. 70 in 2022 to No. 30 among Division I and Division II colleges and universities in the U.S.

 “This extraordinary rise in social media rankings serves as a testament to the University’s commitment to engaging with its community in innovative ways,” said Lisa Holdeman, vice president for University Marketing and Communications. “UH has proven itself to be a social media powerhouse, outperforming 334 other institutions across the nation.”

 One of the key strategies behind this rise has been UH’s focus on user-generated content according to Nick Pomes, the senior manager of social media who oversees UH’s university profiles. Over the past year, the social media team has significantly increased the number of posts that feature content catered to their students and alumni. UH has become more strategic in tailoring its content to reach specific segments of its community across a multitude of platforms.

“Building a community around a university’s brand is crucial, and this strategy has resonated well amongst our audiences,” said Pomes. “It’s important that people see the UH brand as one they can identify with. In many ways, we aim to make our presence on social media a window into what life on campus is like.”